The first stage in this C4 Process was exploration. It started with pitching ideas and prototypes to people close to the creator, ideas which revolved around capturing a “more authentic moment”. Unfortunately the innate inauthenticity of photographs was quickly revealed through these discussions. Ideas continued to come to light and “more propositions” that democratized the artistic process, prioritized subject matter and otherwise compromised the photograph were discussed and removed.

One of these conversations proved instrumental to shaping the philosophy of the C4 experiment though, as it was suggested that subject matter isn’t actually what makes a photograph subjectively “good”. A memorable photograph, regardless of the subject, creates emotion for the viewer. Armed with this knowledge, and a suite of his own personal motivation, the task was determined for the creator; create a photograph that makes a viewer feel “more empty”.